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YapStar Privacy Policy

 
At YapStar we respect the privacy of our users and the importance of the information they entrust to us. This privacy policy explains when and how personal information is collected, used, disclosed and protected with respect to our web site located at www.yapstar.com (the "Site"). By using YapStar.com, you consent to the collection and use of your personal information as outlined in this Privacy Policy.
 
  • What is Personal Information?
Personal information is information that specifically identifies an individual such as a name, address, telephone number, e-mail address, and information about that individual's activities such as information about his or her use of the Site. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences. Personal information does not include "aggregate" information. Aggregate data helps us understand trends and our users' needs so that we can better consider new features or otherwise tailor our Site. Whenever you enter our website, our web server automatically collects and aggregates information in respect or your visit. This information includes URLs or domains of referring websites, browser type, operating system, the pages that you access and the date and time of your visit. Aggregate information will not include any information that identifies any individual.
 
  • The Information We Collect
We collect information that can identify you ("personal information") when you: (1) register and set up an account; (2) sign up for any of our e-mail newsletters; (3) post a review; (4) vote for a pet; (5) contact us by e-mail for any reason or (6) Make a transaction through our site. When you visit our web site, some information is also automatically collected, such as your computer's Internet Protocol (IP) address, your computer's operating system, the browser type, the address of a referring web site, and the time and date of your visit and purchases. We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used in the aggregate only.
 
  • Invitations To Friends
If you choose to use our invitation service to tell a friend about our site, we will ask you for information needed to send the invitation, such as your friend's email address. We will automatically send your friend a one-time email inviting him or her to visit the site. YapStar stores this information to send this one-time invitation, and to track the success of our referral program.
 
  • Contests and Surveys
YapStar runs contests on our site and we ask voters for their email address. These email addresses are used to ensure that each pet only receives one vote per day from each email address. The rule is one vote per day per person and no duplicate email addresses are allowed. We do not share these email addresses or send contest updates to voters unless they request us to. YapStar's contest and survey forms may also ask visitors for demographic information (like zip code, age, or gender). This information is shared with advertisers on an aggregate basis only. We may ask for contact information if we are providing an incentive to users for completing our surveys. The contact information is kept private and only used to contact you if necessary. For surveys and contests, contact is only necessary if there is an incentive associated with filling out the survey, or if a user has won a contest and we need to provide you with the incentive or prize.
 
  • Content and Ratings
Members of YapStar can choose to rate products, services, videos or other reviews, and to connect to other members. Your reviews are displayed publicly. Your pets name is automatically displayed with reviews, and comments you publish, and if other members choose to, they can receive email notifications of your reviews or publish their own comments to your reviews. We, and our licensees, can republish your content. Your first name and last initial, profile photo, and any personally identifiable information you have included in your reviews may be transferred to such third parties and displayed on their websites in connection with such third parties' publication of your reviews.
 
  • Email Tools
If you send emails through our site, your email will include your email address and any personal message you include. However, these emails aren't private communications. You may not use these tools to send spam or content that violates the user agreement.
 
  • How We Use Personal Information
YapStar may use information to:
  • Fulfill your requests for products and services;
  • Offer products and services that may be of interest to you;
  • Customize the advertising and content that you see on our website;
  • Facilitate use of our website;
  • Manage your account and your preferences;
  • Analyze use of and improve our website, products and services;
  • Identify and protect against fraudulent transactions and other misuses of our website; and
  • Enforce our Terms of Use.
 
 
  • With whom we may share information we collect
We will not share your personal information with others except as indicated below, or except when we inform you in advance and give you the opportunity to opt out. We may share personal information with:
 
  • Service providers, such as credit-card payment processors, performing services on our behalf;
  • Contest Sponsors or Survey Sponsors for the purpose of providing you with an incentive or a prize you have won;
  • Other businesses with which we partner or which we carefully select to offer you products, services, and promotions through our website or offline;
  • Other third parties in limited circumstances, such as complying with legal requirements, preventing fraud, and protecting the safety of our users.
 
We reserve the right to transfer your personal information in the event of a transfer of ownership of YapStar, such as an acquisition by or merger with another company. In such an event, YapStar will notify you before information about you is transferred and becomes subject to a different privacy policy.
We may share aggregated, non-personal information in any of the above situations and also with advertisers and others.
 
  • Your Ability to Edit Your Account Information and Preferences
You can edit your YapStar.com Account Information, including your email preferences and personal information, at any time. Members can opt out of receiving marketing communications in their email preferences or they can unsubscribe by following instructions contained in the messages they receive from YapStar.com. Non-members can unsubscribe by following instructions contained in the invitations or messages they receive from YapStar.com or YapStar members. We reserve the right to send members certain communications relating to the YapStar.com service, such as service announcements and administrative messages that are considered part of your YapStar.com account, without offering you the opportunity to opt-out of receiving them.
 
  • Controlling Your Personal Information
When you voluntarily disclose personally identifiable information (e.g., user name, e-mail address) via reviews, messages, and in PetTalk, or in other areas of the YapStar site, that information is public and can be collected and correlated and used by third parties and may result in unsolicited messages from other posters or third parties. Such activities are beyond the control of YapStar. Please do not post any personal information on the YapStar site or in other areas that you expect to keep private. As a registered YapStar user, you can modify your personal information at any time by accessing the "Account" section of the site in your Private Profile Pages. Any improper collection or misuse of information provided on YapStar is a violation of the YapStar Terms of Service and should be reported to business@yapstar.com.
 
  • Security
YapStar has implemented processes designed to protect user information and maintain security. Each registered user is assigned a unique user name and password which is required to access their user information. It is the user's responsibility to protect the security of their login information. YapStar's servers are located in secure server environments. Firewalls and other advanced security technologies are employed to prevent interference or access from outside intruders. These safeguards help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of data.
 
  • IP Addresses
An IP address is a number assigned to the computer, which is requesting a web page from our site. Usually it is not your personal computer, but a computer used by your internet service provider or company network. YapStar uses IP addresses to help diagnose problems with our server, to administer our Web site, and to report aggregate information. The information we collect includes:
 
  • The IP address of the computer making the request
  • The URL that is being requested
  • The date and time of the request
  • The referring URL
  • The browser type and operating system used to make the requestL
 
 
  • Cookies
YapStar uses cookies to assist in delivering the service and to provide a positive and personalized user experience. Cookies are files sent to your browser from a web server and stored on your computer's hard drive. Our persistent and session ID cookies are used to identify unique visitors to our sites and to provide you with easy access to your files.
 
  • Use of Web Site by Children
We encourage parents to take an active interest in their children's use of the Internet. We do not intend to collect information from children who are under 13 years of age. If you are under 13 you should not provide information on our web site.
 
  • Third Party Advertising and Content
In addition to partnerships with other companies, YapStar contains many links to advertiser and content web sites. If you choose to visit and/or use the services provided by those sites, you may be asked by those sites to provide certain personally identifiable information. Some of this information may, on an individual or aggregated basis, be shared with us. However, we will keep any individually identifiable information private. Please be aware that YapStar is not responsible for the privacy practices or the content of other Web sites, even if our name or logo may appear on those sites. We encourage you to be aware when you leave our site and read the Privacy Statements of each and every Web site that you visit, as the privacy policy of those sites may differ from ours. Our privacy policy applies solely to YapStar.com.
 
  • Communicating with Other Users
You may not harvest personal data from the site, and specifically you may not use private messaging to ask users to join or contribute to your services. Spamming YapStar users is not allowed.
 
  • Your Consent
By using this site, you consent to the collection and use of this information by YapStar. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.
 
  • Your Consent
By using this site, you consent to the collection and use of this information by YapStar. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.
 
  • Contacting YapStar
If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact us:
 
YapStar.com
830 Arbor Ave.
Sonoma, CA 95476
415.419.5860
You can also contact us via email, at business@yapstar.com