Funny Pet Pics Graphic
Social Networking Sites are the most popular destinations on the internet today!
Why should you care about Social Networking? The two main reasons are:
  • It has the greatest potential to garner massive word of mouth marketing opportunitites for your business.
  • You have the opportunity to get highly targeted and high volumes of online PR free or with enhanced listings and ads at a very affordable cost!
YapStars live on the site, messaging one another about their loved dogs and cats, joining fan clubs, promoting their pets to win the coveted YapStar contest, watching funny videos, and sending eCards personalized with their Pet's Photo.
That's the social-networking part. But there's a point to all the yapping: finding cool pet products and pet services in their home town. Social networking, offers a new form of word-of-mouth 'advertising', and is changing the way local businesses do their marketing.
Word of mouth: The act of consumers providing information to other consumers.
Word of mouth marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place.
Word of mouth is arguably the most powerful driver of local transactions, and with YapStar's passionate pet community of reviewers, local businesses can leverage the power of true advocates in the community to market their products and services.

Social Networking Key Statistics

  • Between December 2007 and December 2008, social networking and blogging sites combined reached 66.8 per cent of the world's online population. These sites account for one in every 11 minutes spent online worldwide.
  • The fastest growing segment of users turning up and using social sites over the last year was among 35-49 year olds.
  • 1 in 3 Internet users state that social networks have influenced their purchase decisions.
  • 76% of Broadband users are active contributors to social media.
  • 57.7% of U.S. adults rank recommendations from friends as the most worthwhile promotion they consider when purchasing a product.
  • Social shopping often leads to unplanned purchases prompted by social features.
  • Advertising on social networks has exploded in recent years, with ad spending estimated to increase this year by 17%, to an estimated $2.3 billion.
  • Marketers are now changing their tune about social media sites. 63% of the companies surveyed planned to increase their social media marketing budget in 2009.
Source: ComScore, eMarketer and Nielsen Online
Word of Mouth advertising
Social Networking Advertising Spending
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