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Local Search advertising is one of the most successful forms of advertising in the world today.
Now you can reach your customers in their neighborhood with YapStar Local Search.
Eighty percent of consumers incomes are spent within 50 miles of their homes and YapStar consumers are looking in their home town for exactly the types of pet services that our business partners offer. YapStar has been developed from day one with those partners in mind, offering category and city specific pages so users can quickly find your pet services locally.
Additionally, YapStar offers our advertisers a new way of marketing and promoting their pet businesses. The site takes a traditional part of the small business world -- word-of-mouth referrals -- and amplifies it online. With YapStar ratings and reviews, pet businesses now have the ability to spread the word online about great service from a trusted source, their pet loving customers.

Local Search Key Statistics

  • More than 113 billion searches were conducted in the U.S. during 2007.
  • 70% of U.S. households now use the Internet as an information source when shopping locally for products and services as compared to 45% usage of the yellow pages.
  • Performing a local search drives consumers to take action. During the second quarter of 2006, 47 percent of local searchers visited a local merchant as a result of their search behavior, while 41 percent made contact offline.
  • More than 80% of search engine users search for local products and services and more than 90% of the transactions resulting from these searches are completed offline.
  • Local Search influenced almost $500 billion in retail activity last year as seen below.

Source: ComScore, eMarketer, Neilsen
47% of Local Searches Visit a Merchant
Local Search Ad Revenue
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